Anna Lytvynova is an interdisciplinary PhD researcher at ETH Zürich, where her work explores the evolving role of FinTech in creative labour and economic organisation. Bridging creativity, technology, and economic systems, Anna investigates how digital infrastructures reshape the ways artists work, earn, and distribute value in a rapidly changing world.
As a co-founder of DAN—a pioneering framework designed to democratise art markets—Anna is actively building tools that reimagine access, ownership, and sustainability in the cultural economy. Her work challenges traditional gatekeeping structures and champions more inclusive, transparent models of exchange for artists and collectors alike.
Anna’s academic inquiry is grounded in hands-on experience. She has led global art projects from Canada and previously consulted in Switzerland, helping major institutions in the financial sector design future-facing strategies. This dual fluency—spanning both cultural production and economic systems—gives her a unique perspective on how emerging technologies can empower creative communities.
She holds an Honours BA from McGill University and a Master’s degree from York University, and continues to serve as a thought leader at the intersection of finance, art, and innovation. Through her research and entrepreneurial ventures, Anna Lytvynova is shaping a future where creativity is not only valued—but valued fairly. Learn more here.
I think reorganising economic structures to build systems that link (capital) value not with production but with community participation. Current web3 art space, although full of imperfections, provides important insights for this goal. In my talk, I will present the results of my academic and practical work – a model on how to organize our economies and societies. It is built on the understanding the value of human creativity through its unique contribution to how people come together and create social structures in uncertain times – not only through its contribution to new ideas, productive labour, wealth, or even happiness. This talk is relevant for those who want to go beyond narratives of replacement and productivity of creativity and human work. It will help us to collectively figure out what kinds of alternative ways of living together we might create if we rethink the relationship between work and capital within current and imperfect economic systems. How might we as artists, scholars, technologists, students, and world citizens conceive of a different role of human creative work in society that is relocated away from production of things towards creation of shared democracies?
Future of Humanity at Davos: Redefining the Boundaries of Humanity brings together visionary thinkers, collaborative innovators, pioneering creators, and renowned artists, united to explore bold new frontiers in human evolution, technology, and ethical progress.
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If you have an idea for a smashing success, we're all ears. For more information please contact: iwona@creativeswitzerland.com
"The future is not something to be afraid of, but something to be embraced with open arms.."
