Future of Creativity | Future of Humanity Report

3.1 Introduction

Creativity as the oxygen of future societies

Creativity is not only about art. It is the way we imagine, relate, learn, heal, work and build systems. It is how we respond when old structures collapse and new questions arrive.

At the same time, creativity is under pressure. Economic precarity, time scarcity, digital overload, technocratic thinking and powerful artificial intelligence tools all reshape what it means to make something new.

Core framing: The future of creativity is not a fight between humans and machines. It is a question how we protect and expand the human creative spark while using technology and resources in a conscious way.

3.2 Challenges

Pressures on creativity in the twenty first century

The challenges named in this chapter are organized into four lenses: mindsets & human psyche; information, knowledge & power; data, privacy & agency; systems, structures & culture.

Funding, value and making a living

Information & power
Many creators struggle to fund their ideas, receive fair remuneration and make a living in saturated markets where supply grows faster than demand and pricing is unstable.

There is often little transparency in the value chain: who earns what, how platforms are paid and how much returns to the artist. Economies still tend to reward product more than process and spectacle more than depth.

Rush, no time and emotional fatigue

Mindsets & human psyche
People have little free time, feel rushed and overstimulated, and live with constant notifications and pressure to perform. This leaves little space for slow, playful, risky creativity.

Depression, doubt, apathy and lack of motivation are real. Doom scrolling and comparison on social media can drain energy and make people feel uninspired or displaced in their own lives.

No space for creativity in education and work

Systems & structures
School systems still reward correct answers more than imagination. Many workplaces are built around control, repetition and short term output, not exploration or experimentation.

As a result, people doubt their own creative abilities, feel they are not creative types or fear failure and judgment when they try something new.

Technocratic trap and loss of purpose

Systems & culture
Creativity risks becoming a technocratic exercise optimized by tools, templates and algorithms instead of a human search for meaning, connection and change.

There is a tension between meaningful art and content produced to feed platforms. People ask where the real value is and what role the past and cultural lineage still play.

Human versus AI and economic pressure

Data, AI & agency
Generative artificial intelligence can produce images, music and text at scale. This makes it harder for some artists to earn a living and raises questions what is truly human made and what is generated by machines.

In a flood of AI generated pieces, it becomes difficult to discover work that is genuinely creative, rooted in lived experience and not only in training data. The definition of art and authorship is under stress.

IP, copyright and lack of transparency

Data, IP & power
Protection of intellectual property is weak in many digital spaces. Training datasets often include work without consent. Regulations are slow and uneven.

There is little clarity about how creative work is used, who gets paid and how to defend style, voice and trademarks in a world where copying is easy and boundaries between reference and exploitation are blurred.

Disconnection from nature, body and history

Systems & culture
Many creative practices moved indoors and on screens. There is less direct contact with nature, craft, analog tools and traditional techniques that carry history and embodied knowledge.

At the same time, digital infrastructures and AI use energy, water and materials at large scale. Without responsible design, creativity can produce waste, pollution and art that takes space physically and digitally without giving much back.

Oversaturation and discovery problem

Information & media
There is more content than at any other time in history. AI tools make it even easier to produce large volumes of work. Attention is finite and discovery is driven by algorithms rather than by curiosity alone.

In this environment, truly original, subtle or slow creative work can be hard to find. It risks being buried under repetition, trends and automated output.

Stagnation, atrophy and lack of openness

Systems & culture
Political atrophy, rigid institutions and fear of risk can block creative change. There is limited openness to new ideas, new forms of art and new voices, especially from the margins.

Many decision makers still think in old categories like patriarchy versus matriarchy instead of imagining more fluid, inclusive models of power that support diverse creative futures.

Isolation and lack of community

Mindsets & culture
Creativity is relational, yet many artists and makers feel alone, disconnected from local communities and dependent on distant platforms or curators to be seen.

Curatorial monopolies and closed networks can limit access for new voices. There is a need for open calls, transparent processes and environments where people can experiment together without fear.

Tip: Use the filters above to explore challenges through the lenses of mindsets & human psyche, information & power, data & agency, and systems, structures & culture.

3.3 Solutions

Pathways to a flourishing creative future

These solutions translate the ideas collected into five pathways: mindsets & inner capacities; education, skills & literacy; community, culture & collaboration; design, technology & innovation; systems, governance & infrastructure.

AI as a creative tool, not a replacement

Design & technology
Use artificial intelligence to support creative work, not to erase it. Let machines help with drafts, variations and technical steps so humans can focus on intention, story and meaning.

Clear guidance, education and ethical standards on how to work with AI can reduce fear and confusion. The goal is to treat AI as a flexible assistant and co creator, while humans remain authors and carriers of responsibility.

Regenerative materials and circular art

Design & planet
Move from exploitation of nature to regenerative practices. Use natural resources in a responsible way and explore new low impact materials for art and design.

This includes recycling materials, turning trash into art, reusing and transforming sculptures and thinking in cycles instead of one way production. Even space art and materials harvested from space can be guided by natural law and ecological awareness.

New analogs, roots and presence

Mindsets & planet
Develop new analog materials and techniques that reconnect making with hands, bodies and local environments. Take inspiration from nature, craft and ancestral methods.

Creativity can be strengthened by going back to roots, by spending more time in the present moment and by playful, childlike exploration. Switching off social media from time to time opens space for stillness, which allows ideas to connect below the surface.

Artist collectives and independent infrastructures

Community & economy
Build collectives where artists share tools, knowledge and visibility. Use technology to help creative people run production, distribution and finance more independently from gatekeepers.

This can include open calls, transparent proposal systems and economies where value comes from the creative process itself, not only from finished products. Confidence in self and in peers becomes a central resource.

Economies that reward process and purpose

Community & economy
Explore models where artists are paid for research, exploration, social impact and education, not only for objects sold. Value can be linked to purpose, repair and contribution to communities.

Fairer remuneration, transparent value chains and protection of intellectual property can make creative careers more stable and allow people to take risks again.

Immersive, shared and multisensory experiences

Community & senses
Create art happenings and immersive experiences that activate more than one sense. Bring people together in spaces where they can feel, smell, listen, move and co create, not only look at a screen.

Technology can support this through interactive installations and responsive environments, but the starting point is the human body and the human need for connection and play.

Travel, diversity and lived experiences

Mindsets & practice
Encourage creators to move, travel and enter other cultures and contexts. Diverse experiences feed imagination and help to think outside existing boxes.

Creativity grows when people step out of familiar routines, meet other ways of living and allow themselves to be changed by what they encounter.

Human ability first, then technology

Mindsets & technology
Start from human abilities such as intuition, emotion, empathy, storytelling and manual skill. Add technology later to extend, document or share what has already grown from within.

This helps keep the center of gravity inside the person and the community. Tools stay in service of human creativity instead of becoming the main stage.

Creative education for a mixed human AI world

Education & skills
Rethink education so that children and adults learn both analog and digital making, critical thinking, emotional skills and healthy ways to work with AI and social media.

Guidance on ethics, copyright, regulation and responsible use of technology can protect creative freedom and give people tools to navigate the new landscape with more clarity and confidence.

Freedom of expression and inclusive openness

Community & culture
Defend the freedom of humanity to express, question and experiment. Support spaces where different voices and aesthetics can coexist, even when they are uncomfortable or unfamiliar.

This includes questioning old power patterns and making room for perspectives that were historically pushed aside, while staying grounded in respect and care.

Tip: Filter by mindsets, education, community, design or systems to see different leverage points for creative futures.

3.4 Path Forward

Creativity in service of life, community and future generations

The future of creativity will not be defined only by better tools or platforms. It will be defined by the conditions we create for the human imagination: time, trust, safety, play, nature, community and fair economic structures.

A flourishing creative civilization is one where:

  • AI supports rather than replaces human expression,
  • materials and energy are used with respect for natural law,
  • artists can make a living without giving up their voice,
  • children grow up with both analog and digital creativity,
  • and value is measured also in meaning, connection and care.

Creativity is a common good. It belongs to all of us. Protecting it means designing systems that give people space to imagine and to act, and that keep open the question what kind of world we want to build together.

The choice ahead is not only how much art we can produce, but how conscious, fair and alive our creative ecosystems become in the age of artificial intelligence and planetary limits.

This chapter is part of the Future of Humanity Report and can evolve with new questions, practices and examples from artists, educators, technologists and communities.

Many of these insights were collected during the Future of Humanity Experience in Basel 2025. More information: Future of Humanity at Basel 2025 and the Future of Humanity Report.