Iwona Fluda
Creative Strategist, Public Speaker & Marketing Expert for Cultural Institutions
Creative Strategist, Public Speaker & Marketing Expert for Cultural Institutions
Culture • Creativity • Public Engagement • Marketing • AI & Society
Designing, communicating, and narrating experiences that connect culture, audiences, and the future
I am a creative strategist, experienced public speaker, and marketing expert who works with cultural institutions and festivals to imagine, communicate, and guide programmes that connect arts, communities, and technology. From immersive art walks and exhibition walkthroughs to keynotes, campaigns, and audience strategies, I help teams turn complex topics into clear, human experiences.
Creative strategy & concepts
Public speaking & keynotes
Moderation & walkthrough facilitation
Marketing & audience development
Immersive & participatory experiences
AI & digital for culture
EN • DE • PL
Based in Switzerland • working internationally
Profile and Expertise
Who I am
- Creative entrepreneur and cultural strategist with extensive experience across Switzerland and Europe.
- Founder of a creative innovation consultancy and cultural platform working at the intersection of arts, technology, and space.
- Experienced public speaker, panelist, and facilitator, regularly invited to talk about creativity, futures, and AI in culture.
- Strategic marketing and communication background, with a focus on narrative, positioning, and audience engagement for creative and cultural projects.
How I work with institutions
- Co-create concepts, formats, and narratives that are rooted in your mission, collection, and audiences.
- Translate complex topics (e.g. AI, sustainability, futures) into accessible cultural experiences and public programmes.
- Guide audiences through exhibitions, installations, and city walks with clear storytelling and inclusive facilitation.
- Align content, communication, and outreach so programmes are not only meaningful, but also visible and well attended.
What I Bring to Cultural Institutions
Four areas where I support theatres, festivals, museums, and cultural centres.
Concept & Curation
- Programme concepts that connect art, technology, and society.
- Curatorial support for thematic seasons, festivals, and special projects.
Public Programmes
- Design of workshops, talks, and participatory formats for diverse audiences.
- Educational and mediation programmes that invite dialogue and reflection.
AI & Digital
- Advisory on how AI and digital tools can support access, translation, and storytelling.
- Collaborations with AI partners for multilingual and inclusive cultural experiences.
Partnerships & Growth
- Experience working with foundations, cultural networks, and innovation ecosystems.
- Audience-focused thinking that links programming, partnerships, and communication.
Marketing & Audience Development
Connecting strong ideas with the right audiences through strategy, campaigns, insights, and narrative craft.
Strategy & Positioning
- Clarifying the core story of a programme, season, or institution so audiences immediately understand why it matters.
- Defining value propositions and key messages for different stakeholders: visitors, partners, funders, and the wider public.
- Aligning on a simple, shared language that curatorial, education, and communication teams can all use.
Campaign & Editorial Direction
- Designing campaign ideas and themes for launches, anniversaries, festivals, and special projects.
- Creating high-level editorial plans: what to communicate, when, and through which channels.
- Translating programme highlights into concrete formats: web features, interviews, newsletters, and social content.
Audience Insights & Engagement
- Listening to visitors, partners, and communities and turning their feedback into practical adjustments.
- Identifying entry points for new or underrepresented audiences without losing depth and complexity.
- Designing small experiments (events, formats, messages) and learning loops to build long-term relationships.
Creative Writing & Narrative Development
- Writing and editing texts for programmes, websites, brochures, and audience materials.
- Ongoing narrative practice through the Creative Bites newsletter, podcast, and essays on creativity and culture.
- Helping teams find the right tone of voice for sensitive, complex, or future-oriented topics.
Public Speaking & Facilitation
A key part of my work is guiding audiences through ideas, spaces, and experiences – on stage and on site.
Keynotes & Talks
- Talks on creativity, futures, and the role of technology in culture and society.
- Audience-focused storytelling that connects institutional missions with personal reflection.
- Adaptable formats for festivals, conferences, and institutional events.
Moderation & Hosting
- Panel moderation with careful preparation and attention to each voice on stage.
- Hosting conversations between artists, researchers, technologists, and the public.
- Creating safe and structured spaces for dialogue on complex themes.
Walkthroughs & Guided Experiences
- Facilitated exhibition walkthroughs and art walks with narrative arcs and audience participation.
- Site-specific tours that connect artworks, city spaces, and everyday life.
- Custom-designed journeys for partners, donors, and special guests.
Selected Projects
A short selection of initiatives that illustrate my way of working. Full project list and references available on request.
Future of Humanity Experience
- Co-initiated and co-led the Future of Humanity Experience at Basel 2025, building on earlier editions in Davos.
- Brought together artists, thinkers, and audiences around themes of technology, ethics, and imagination across multiple locations.
- Combined installations, talks, guided walkthroughs, and targeted communication for different audience groups.
Immersive & Public Programmes
- Designed cross-disciplinary workshops and city walks combining storytelling, performance, and participation.
- Worked with cultural and innovation partners to activate public space and festivals.
- Led walk-and-talk formats that help audiences process complex topics together, supported by clear marketing narratives.
AI & Culture Collaborations
- Collaborated with AI companies on translation, search, and content tools with cultural use cases.
- Developed ideas for multilingual access, curated content, and responsible AI communication for cultural actors.
- Presented and explained these approaches to non-technical teams and audiences, online and on stage.
Moonshot Celebration & Moon Projects
- Co-led the Moonshot Celebration and related moon projects, collecting wishes and artworks to send symbolically and physically towards the Moon.
- Developed public campaigns and storytelling around hope, imagination, and long-term futures.
- Connected space exploration with culture and everyday life through workshops, talks, and digital communication.
Collaborations & Locations
I collaborate with institutions and festivals locally and internationally, with a strong European focus.
Cultural Ecosystems
- Experience with theatres, festivals, contemporary art spaces, and innovation hubs.
- Interest in institutions that explore contemporary questions through performance, visual art, and public programmes.
How I Collaborate
- Co-creating new formats, pilot projects, and seasonal programmes with teams on site or in hybrid settings.
- Building bridges between local audiences and international collaborators.
- Designing campaigns and communication strategies that connect programmes with the communities they are meant to serve.
Languages & Availability
- Working languages: English, German, and Polish.
- Based in Switzerland, open to collaborations across Europe and beyond.
- Available for project-based, part-time, and full-time collaborations.
Formats & Travel
- On-site, hybrid, and online formats depending on context and needs.
- Available for residencies, seasonal collaborations, and long-term partnerships.
- Flexible to travel for key programmes, festivals, and co-created events.
Contact and Collaboration
Collaboration Formats
- Programme design and concept development.
- Workshops, talks, and public engagement formats.
- Marketing and communication strategy for cultural initiatives.
- Advisory roles on AI, translation, and digital culture.
Practical Notes
- Languages: English, German, Polish.
- Based in Switzerland, flexible to travel for key collaborations.
- Happy to discuss tailored roles and partnership models.