Marketing that builds trust — community that accelerates AI adoption
I turn AI value propositions into clear stories, repeatable programs, and measurable engagement — so SMBs move from curiosity to committed usage on a Swiss, privacy-first platform.
Motivation Letter
Dear dreamleap team,
SMBs don’t need more AI noise — they need clarity, confidence, and results. I’m applying for the Marketing & Community Manager (part-time) role to build exactly that: a community that moves from demo to pilot to productive usage, and a marketing engine that turns real customer impact into repeatable growth.
I’ve spent a decade building audiences and programs that work in public: curating high-stakes events in Davos and Basel, running editorial engines and newsletters, and enabling partners to co-market with rhythm and substance. I operate where strategy meets execution — owning the calendar, shipping on cadence, and closing the loop with data. My playbook is simple: sharpen the story, make participation effortless, and keep the community talking to each other.
dreamleap’s positioning — Swiss-hosted, privacy-first AI — is a trust advantage. Your product lineup maps directly to SMB pain: deep AI search, AI-first chatbots, content automation, translation & proofreading, and compliance assistants. These are operational unlocks, not vanity features. With the right funnels, case storytelling, and partner rituals, adoption becomes predictable.
Here’s what I’ll build from day one:
- A measurable community flywheel: monthly playbook webinars, customer/partner AMAs, meetups with clear sign-up → demo → pilot paths.
- Credible storytelling: before/after metrics, short demo clips, and one-page cases sales can use tomorrow.
- Partner activation: co-marketing briefs, field-event kits, and post-event follow-ups that convert intros into integrations.
I’m calm in operations, precise in communication, and biased toward action. Let’s help SMBs adopt AI safely and confidently — on a Swiss platform they can trust.
With appreciation,
Iwona Fluda
Role fit — your needs × my track record
What dreamleap needs
- Grow an engaged SMB community around secure, Swiss-hosted AI agents and deep AI search.
- Own content & campaigns that convert curiosity into demos, pilots, and retained usage.
- Operate meetups/webinars/events; amplify partner ecosystems (VCs, service providers).
- Build repeatable funnels for AI assistants: search, chatbots, content automation, compliance.
- Capture and retell customer impact with credible metrics and case content.
How I match this
- Community execution: Built and ran cross-sector programs (Davos/Basel), growing from first contact → event → follow-up pipelines.
- Marketing engine: Editorial strategy, email, landing pages, thought-leadership and case storytelling for tech/innovation audiences.
- Events at pace: Curated and produced multi-track experiences; calm onsite ops; post-event conversion rituals.
- Partner enablement: Clear scopes, joint webinars, toolkits, and measurable partner activation.
- Privacy-aware messaging: Communicate Swiss hosting, governance, and guardrails in accessible language for SMB buyers.
First 90 days — learn, launch, loop
0–30 • Foundation
- Messaging map for SMB personas (owner, ops, marketing, compliance).
- Audit funnels across site → demo → pilot; define UTM & KPI tree.
- Editorial calendar tied to product releases & events cadence.
30–60 • Activation
- Launch a monthly “SMB AI Playbook” webinar series + partner spotlights.
- Spin up community spaces (meetups/Slack/LinkedIn) with rituals & prompts.
- Produce 3 lighthouse case studies (search, chatbots, content ops).
60–90 • Scale
- Evergreen demo library (2–4 min clips) + email nurture sequences.
- Field events toolkit for partners; co-marketing briefs and assets.
- Dashboard: MQL→SQL, demo rate, activation, retention, NPS.
Channels & operations I’ll run
Website & SEO
- Clarify product pages (Agents, Deep Search, Chatbots, Content Automation).
- Structured content & FAQs for compliant deployments, Swiss/EU hosting.
- Conversion hygiene: CTAs, pricing paths, success metrics & social proof.
Editorial & Email
- Weekly insights newsletter + launch digests & customer spotlights.
- Nurture series: “From pilot to production” and “AI literacy for SMBs”.
- Governance: templates, tone, metadata, accessibility & alt-text.
Social & Events
- LinkedIn threads, short clips, founder profiles, partner AMAs.
- Webinars & meetups: playbooks, run-of-show, post-event follow-ups.
- Community rituals: office hours, success Fridays, “show-your-wins”.
Programs & partnerships
SMB Onboarding
- Readiness checklist; tailored demos; pilot success plans.
- Role-based enablement (marketing, ops, compliance).
- Customer advocacy loop (reviews, quotes, referrals).
Partner Ecosystem
- Service provider marketplace & co-selling motion.
- VC/accelerator touchpoints; field events enablement kit.
- Joint content sprints & case co-production.
Learning & AI Literacy
- Webinar series (AI Barometer, best practices, sector deep-dives).
- SMB AI Academy: short courses & checklists for safe adoption.
- Compliance corner: EU AI Act explainers for SMB teams.
Impact for SMBs — why this matters
Value proposition
- Swiss-made, privacy-first AI platform with secure agents & deep search.
- Hybrid/cloud & on-prem options; GDPR-compliant guardrails.
- From document automation to customer care chatbots & compliance AI.
Proof points to communicate
- Time savings (30–50%) from automation & better workflows.
- Reduced resolution time in customer care; higher NPS/CSAT.
- Lower content ops costs via proofreading/translation automation.
Leadership & mentoring
Network & governance
- MIT Bootcamps Alumni Governance Board (community programs).
- Royal Society of Arts — Swiss Ambassador & Fellow (cross-sector convenings).
Mentoring & talent
- Mentor: Cambridge Judge, MIT Solv(ed), SINGA Factory, Women+++, Startup Weekends.
- Workshops: AI × Experience Design, communication, creativity.
Awards & recognition
- MIT Solve Champion (2025).
- Most Inspirational Women of Web3 & AI (2024).
- Finalist — “Canvas of the Future”, AI for Good Summit (2024).
- European Youth Award Finalist — Creative Switzerland (2019).
Publications & speaking (selection)
Editorial & reports
- Creative Bites — newsletter & podcast on creativity, entrepreneurship, and AI (ongoing).
- Book chapter — “Creative Bites: The Dance of Ideas, Sky, and Trust,” in Activate Your Life, Vol. 4 (2023).
- RSA/Bayes Impact — “Emerging Skills: Digital Innovations in Lifelong Learning — A Global Perspective”.
- Forbes DACH feature and Tourism Trends Review series (innovation & society).
Talks & curation (AI focus)
- What’s Next Forum, Zurich (2024) — AI × Experience Design keynote.
- Women in Web3 Summit, Davos (2024) — Panel on AI, creativity & inclusion.
- Future of Humanity @ Davos (2025) — Curator & moderator on AI’s global futures.
- Future of Humanity Experience, Basel (2025) — AI as a driver for cultural imagination.
- AI for Good Summit, Geneva (2024) — Finalist “Canvas of the Future”.
Contact
Profiles
Focus areas
- Community design & onboarding
- Editorial & event communications
- Partner enablement & co-marketing
- Data-informed iteration